After nearly 20 years of working professionally in the creative field, I still can't come up with a good label for what I do. Graphic designer, web designer, art/creative director, marketing consultant, tech reviewer and microblogger, to name a few. I don't really like the term creative used as a title because to me it's a little too general and a lot too snobbish.
If I could describe what I do in a few words, it would be this: I solve problems. Visually and conceptually.
Good design, if done correctly, is transparent and should appear effortless. A simple and approachable solution. It's the sort of thing that someone lacking a practiced eye can look at and say "Oh! I could have done that." But they didn't.
That's what I do.
So take a peek at some of my works and, if you'd like, let me know what you think.
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