Welcome to a simple, tiny slice of the internet carved out to jot down the thoughts and musings of one Jacob W. Haas.

While not drumming up some sort of direct response marketing design or doodling on  random sheets of his coworkers’ post-it notes (one of the middle ones, so it takes a while to find) Jake likes to write. Short stories, journal posts, the beginnings and middles of ideas, but not so much the ends.

After nearly 20 years of working professionally in the creative field, I still can’t come up with a good label for what I do. Graphic designer, web designer, art/creative director, marketing consultant, tech reviewer and blogger, to name a few. I don’t really like the term creative used as a title because to me it’s a little too general and a lot too snobbish.

If I could describe what I do in a few words, it would be this: I solve problems.Visually and conceptually.

Good design, if done correctly, is transparent and should appear effortless. A simple and approachable solution. It’s the sort of thing that someone lacking a practiced eye can look at and say “Oh! I could have done that.” But they didn’t.

That’s what I do.