After 15 years of working professionally in the creative field, I still can't come up with a good label for what I do. Graphic designer, web designer, art/creative director, marketing consultant, tech reviewer and microblogger, to name a few. I don't really like the term creative used as a noun simply because it's a little too general and a lot too snobbish.

If I could describe what I do in a few words, it would be this: I solve problems. Visually and conceptually.

Good design, if done correctly, is transparent and should appear effortless. A simple and approachable solution. It's the sort of thing that someone lacking a practiced eye can look at and say "Oh! I could have done that." But they didn't.

That's what I do.

So take a peek at some of my works and, if you'd like, let me know what you think.